CCNE was a brand new organisation to help pilot a government scheme designed to help Britain’s industry. As one of two locations in the UK, CCNE was to work with South Tyneside College and St Wilfrid’s RC College as well as partnering with businesses like Siemens to fill skills gaps by training GCSE-age children for specific roles after leaving school.
The challenge of creating a new brand identity lay in the variety of stakeholders involved as well as the children, parents and business it intended to attract. My logo centred around the three parties that needed to work together to make the scheme a success, how their cooperation and overlap was vital and i also wanted this to be recognisable as a North Eastern endeavour. I applied it to advertising, marketing collateral, stationery as well as uniform and website.
