AIA (Association of International Accountants) is a leading professional body for accountants and finance professionals, with offices in the Far East, Africa and Europe. Headquartered in Gateshead, AIA caters for professionals and students alike. After being unhappy with the dated brand they were using, AIA wanted something more dynamic and recognisable in their industry. It needed to resonate with Far Eastern culture as much as European, and it also had to nod to the organisation’s past. I created a logo, marketing material, a new website look as well as the usual stationery and brand guidelines.
