J Gadd is the UK’s largest independent multi-service provider of commercial, cultural and engagement services to the Employee Ownership sector. This Reading-based company wanted an extensive range of illustrations to use in their marketing, advertising and social media. After years of using disparate and generic clip-art illustrations, they wanted a set they could call their own, and form the basis of new visuals going forward. I created a colour palette and style that they would make them recognisable as stand-alone images in time, supplementing their brand and illustrating their ethos.
