This was created for a local plumber who was venturing into self employment. James wanted to stand out from the bog-standard world of trades logos and branding. James is a lively character and I really wanted to get across his personality in the logo, as well as making a clear communication of his business. Even though most trade work is through word of mouth, James wanted to have a brand that looked the part so he was proud to hand out his business card.
I spent time sketching to get the right shaped to visually accommodate not only plumbing and heating, but also his initials – it doesn’t get more bespoke than that! I was also wary of repeating something that had already been done and did thorough research to prevent this.
Jams was over the moon with his branding and his business is now booming!
