I undertook a rebrand of Dance City in 2016 after a successful pitch. Since then, we have worked together successfully in transforming Dance City into a more welcoming and inclusive environment. Dance City offers Classes, performances and higher education – catering for all walks of life from ages 0-100, so had to have something for everyone. The agile brand I created has served the organistion well in the last six years, becoming the heart and soul of a dance hub and cultural centre that has gone from strength to strength. The rebrand is now evident throughout all Dance City’s print and digital design, and throughout their prominent building in Newcastle city centre.
